Barbara WintroubAccording to Annie Lowrey writer of this article in NY Magazine September 15, 2015, Pilates is facing a severe downturn. She makes nonfactual assumptions why this is happening.
Her idea, boutique-fitness studios are closing right and left, men don’t like Pilates, Pilates is too critical, too antisocial and too quiet is not quite accurate.
The rebuttal by Elizabeth Anderson, PMA Executive Director pointed out Pilates is a sophisticated and important Method taught by comprehensively trained teachers in a studio environment.
Health Club Pilates taught by trainers has peaked and declined slightly. All of this being said at least some is true.
- There is a younger population who cannot afford $100 an hour Pilates private lesson at Equinox
- Younger people like to workout with music because they have an IPod in their ear even while brushing their teeth
- Younger people travel in groups always doing things together not alone.
Pilates can seem lonely one on one. Health clubs need to cater to the younger population with all sorts of the latest classes that are hot on social media.
Whatever “KIM” or “TAYLOR” are doing so goes the younger participant.
So where do we all fit in? If you work with seniors plan classes designed specifically for their needs, Same with Breast Cancer survivors or golfers. Specificity of training is what will keep your studio doors open and clients coming in.
Pilates is not going away any time soon. You just need to figure out where you fit in and go with a gusto!
Tip of the Day: Narrow your waist, look 5 lbs thinner. Sit and Stand tall-Good Posture Becomes You.